Voter® Unleashes Political Influencer Matching

FOR IMMEDIATE RELEASE - July 20, 2016

Find out which pundits, commentators, talk show hosts, and newscasters match with your views, and which might offer a fresh perspective.

LOS ANGELES – Voter, the political app that has been downloaded by more than 100,000 iOS users, has released an update that will allow users to match with 21 popular political pundits along with the presidential, senatorial and gubernatorial hopefuls previously offered. With this update, Voter will further inspire users to learn more about politics in an easily digestible, accurate and fun way that results in confident, responsible voting. 

Users can look forward to matching with some of the most well-known voices in the political media world including Stephen Colbert, Jon Stewart, John Oliver, Bill Maher, Rachel Maddow, Chris Matthews, Russell Brand, Bill O’Reilly, Sean Hannity, Glenn Beck, Rush Limbaugh, Ann Coulter, Wolf Blitzer, Stephanie Cutter, Van Jones, Newt Gingrich, S.E. Cupp, Michael Savage, Nancy Grace, Megyn Kelly and Trevor Noah. 

“Sometimes the hardest part about political research is finding an outlet that you trust and that keeps you interested,” says Hunter Scarborough, Founder and CEO, Voter. “We really wanted to find a way to give our users a starting point. Political pundits are widely recognized, more relatable than many politicians and have strong opinions; they make a great entry point into the political world for anyone, regardless of the depth of his or her political knowledge. And, obviously, it’s fun.”

Voter first launched in September 2015 and continues to put out regular updates for its users with more questions and features each time. This update is no exception; a fifth round of questions has been added for users to answer. After downloading the app, users swipe through rounds of objective yes or no questions about relevant political topics. Voter sources objective data from speech tickers, voting records and public stances to algorithmically match users with possible presidential, senatorial and gubernatorial hopefuls and/or candidates. Voter gets more in-depth with each round of questions and as a result can give more accurate matches in the end.

With this update, Voter is taking steps toward helping its users find and understand the faces of political media and the opinions that are portrayed. Political research is a long and grueling process, but Voter adds a little spice to the mix by exchanging hours of research with a few minutes of fun and leading users straight to the most passionate voices in the business. Though Voter can be used as a stand alone tool for educating voters, it can also be used as a jumping-off point. The new update works to help its users move beyond the app into their own research. The overall goal of Voter is to ensure that voters show up on election day and that they are informed about the issues and how candidates truly line up with them.